The challenge was designing an identity for an art film about a financially desperate single mother who accepts an offer to become a nude maid, without being too offensive or risqué.
The feather duster becomes a subtle visual metaphor for feminine sexuality. The refined composition and typography reinforce that this is a tale of female empowerment.
Elevating the
mud-flap silhouette
The initial direction focused on a visual inspired by a pivotal scene from the movie.
By simplifying the form and creating visual ambiguity, the image becomes less crude. The message becomes softer, clever, subtle... qualities the heroine of the film possesses.